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Contemporary Advertising /

Arens, William F.

Contemporary Advertising / William F. Arens, Courtland L. Bovee. - Burr Ridge: "IRWIN", 1994. - XXX,wiele liczb : il. ; 28 cm.

bibliogr.

ISBN: 025613412X

Uniwersalna Klasyfikacja Dziesiętna: 659.1

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