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Integrated Marketing Communication : Advertising and Promotion in a Digital World /

Juska, Jerome M.

Integrated Marketing Communication : Advertising and Promotion in a Digital World / Jerome M. Juska. - New York : Routledge, 2018. - 230 s : il. ; 25 cm.

bibliogr.

ISBN: 9781138695443

Uniwersalna Klasyfikacja Dziesiętna: 659:339.138

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