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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications /

Andrews, J. Craig.

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications / J. Craig Andrews, Terence A. Shimp. - Boston : Cengage Learning, 2018. - XIX, 635 s. : il. ; 25 cm.

bibliogr.

ISBN: 9781337282659

Uniwersalna Klasyfikacja Dziesiętna: 659:339.138

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