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Marketing Management and Communications in the Public Sector /

Pasquier, Martial.

Marketing Management and Communications in the Public Sector / Martial Pasquier and Jean-Patrick Villeneuve. - London ; New York : Routledge/ Taylor & Francis Group, 2018. - X, 264 s. : il. ; 24 cm. - Routledge Masters in Public Management . - Routledge Masters in Public Management .

bibliogr.

ISBN: 9781138655805

Uniwersalna Klasyfikacja Dziesiętna: 005:351:339.138:659.2/4](07)

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