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Marketing for Keeps : Building Your Business by Retaining Your Customers /

Furlong, Carla B.

Marketing for Keeps : Building Your Business by Retaining Your Customers / Carla B. Furlong. - New York : John Wiley and Sons, Inc., 1993. - XII, 244 s. : il. ; 24 cm.

bibliogr.

ISBN: 047154017X

Uniwersalna Klasyfikacja Dziesiętna: 339.13

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