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Basic Marketing a Global-Managerial Approach /

M(a)cCarthy, Jerome E.

Basic Marketing a Global-Managerial Approach / Jerome E. M(a)cCarthy, William D. Perreault, Jr. - Burr Ridge : "IRWIN", 1993. - XXII, 763 s. : il. ; 26 cm.

ISBN: 025610509X

Uniwersalna Klasyfikacja Dziesiętna: 339.13

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