TY  - BOOK
AU  - M(a)cCarthy,Jerome E.
AU  - Perreault,William D.
TI  - Applications in Basic Marketing Clippings from the Popular Business Press 1994-1995 Edition
SN  - 0256166447
PY  - 1995///
CY  - Burr Ridge
PB  - "IRWIN"
ER  -