Furlong, Carla B. <br/><br/>
Marketing for Keeps :  Building Your Business by Retaining Your Customers / 
Carla B. Furlong. 
 - New York :  John Wiley and Sons, Inc.,  1993. 
 - XII, 244 s. :  il. ;  24 cm. 
<br/><br/>bibliogr. 
<br/><br/><label>ISBN: </label>047154017X 
<br/><br/><label>Uniwersalna Klasyfikacja Dziesiętna: </label> 339.13