| 000 | 00674cam a2200229 i 4500 | ||
|---|---|---|---|
| 001 | pc19056375k | ||
| 008 | 191108s2018 00 eng | ||
| 020 | _a9781138695443 | ||
| 935 | _a0056-37560 | ||
| 040 | _aCZEST 2/OOZ/MK | ||
| 041 | 0 | _aeng | |
| 080 | _a659:339.138 | ||
| 100 | 1 | _aJuska, Jerome M. | |
| 245 | 1 | 0 |
_aIntegrated Marketing Communication : _bAdvertising and Promotion in a Digital World / _cJerome M. Juska. |
| 260 |
_aNew York : _bRoutledge, _c2018. |
||
| 300 |
_a230 s : _bil. ; _c25 cm. |
||
| 504 | _abibliogr. | ||
| 920 | _a978-1-13869544-3 | ||
| 998 | _aKOMUNIKACJA MARKETINGOWA | ||
| 998 | _aMARKETING INTERNETOWY | ||
| 942 |
_2z _cZ |
||
| 999 |
_c55237 _d55237 |
||