| 000 | 00786cam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | pc23056383k | ||
| 008 | 191113s2018 00 eng | ||
| 020 | _a9781337282659 | ||
| 935 | _a0056-38360 | ||
| 040 | _aCZEST 2/OOZ/MK | ||
| 041 | 0 | _aeng | |
| 080 | _a659:339.138 | ||
| 100 | 1 | _aAndrews, J. Craig. | |
| 245 | 1 | 0 |
_aAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / _cJ. Craig Andrews, Terence A. Shimp. |
| 260 |
_aBoston : _bCengage Learning, _c2018. |
||
| 300 |
_aXIX, 635 s. : _bil. ; _c25 cm. |
||
| 504 | _abibliogr. | ||
| 700 | 1 | _aShimp, Terence A. | |
| 920 | _a978-1-337-28265-9 | ||
| 998 | _aKOMUNIKACJA MARKETINGOWA | ||
| 998 | _aPROMOCJA | ||
| 998 | _aREKLAMA | ||
| 942 |
_2z _cZ |
||
| 999 |
_c55245 _d55245 |
||