| 000 | 00877cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | pc22058931k | ||
| 008 | 211129s2020 00 eng | ||
| 020 | _a9781292269566 | ||
| 935 | _a0058-93160 | ||
| 040 | _aCZEST 2/OOZ/MK | ||
| 041 | 0 | _aeng | |
| 080 | _a339.138(07) | ||
| 245 | 1 | 0 |
_aPrinciples of Marketing / _cPhilip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He. |
| 260 |
_aHarlow : _bPearson Education Limited, _c2020. |
||
| 300 |
_aXXVII, 689 s. : _bil. ; _c28 cm. |
||
| 504 | _abibliogr. | ||
| 700 | 1 |
_aKotler, Philip. _eAutor. |
|
| 700 | 1 |
_aArmstrong, Gary. _eAutor. |
|
| 700 | 1 |
_aHarris, Lloyd C. _eAutor. |
|
| 700 | 1 |
_aHe, Hongwei. _eAutor. |
|
| 920 | _a978-1-292-26956-6 | ||
| 998 | _aMARKETING | ||
| 998 | _aMARKETING MIĘDZYNARODOWY | ||
| 998 | _aSTUDIA PRZYPADKÓW | ||
| 942 |
_2z _cZ |
||
| 999 |
_c57607 _d57607 |
||