| 000 | 00696cam a2200253 i 4500 | ||
|---|---|---|---|
| 001 | pc08000737k | ||
| 008 | 970416s2006 00 pol | ||
| 020 | _a8390069886 | ||
| 935 | _a0000-73760 | ||
| 040 | _aCZEST 2/OOZ/LSz | ||
| 041 | 0 | _apol | |
| 080 | _a339.138(075.8) | ||
| 245 | 1 | 0 |
_aPodstawy marketingu : _bpraca zbiorowa / _cpod red. Jerzego Altkorna. |
| 260 |
_aKraków : _bInstytut Marketingu, _c2006. |
||
| 300 |
_a437 s. : _bil. ; _c21 cm. |
||
| 504 | _abibliogr. | ||
| 700 | 1 |
_aAltkorn, Jerzy. _eRed. |
|
| 920 | _a83-900698-8-6 | ||
| 998 | _aMARKETING | ||
| 998 | _aZARZĄDZANIE MARKETINGOWE | ||
| 990 | _a1 | ||
| 942 |
_2z _cWZ |
||
| 999 |
_c59218 _d59218 |
||