000 | 00824cam a2200289 i 4500 | ||
---|---|---|---|
001 | pc16045932k | ||
005 | 20240510130050.0 | ||
008 | 990623s2015 00 eng | ||
020 | _a9788326434907 | ||
040 |
_aCZEST 2/OOZ/LSz _cCZEST 2/OOZ/LSz _dCZEST 2/OOZ/MK |
||
041 | 1 |
_apol _heng |
|
080 | _a339.13 | ||
100 | 1 | _aArmstrong, Gary. | |
245 | 1 | 0 |
_aMarketing : _bwprowadzenie / _cGary Armstrong, Philip Kotler ; tł. z ang. |
260 |
_aWarszawa : _bWolters Kluwer SA, _c2015. |
||
300 |
_a828 s. : _bil. ; _c29 cm. |
||
504 | _abibliogr. | ||
700 | 1 | _aKotler, Philip. | |
920 | _a978-83-264-3490-7 | ||
935 | _a0045-93260 | ||
942 |
_2z _cZ |
||
990 | _a1 | ||
998 | _aMARKETING | ||
998 | _aCENY | ||
998 | _aPRODUKT | ||
998 | _aZARZĄDZANIE RELACJAMI Z KLIENTEM (CRM) | ||
999 |
_c64703 _d64703 |